The story behind the fire

Brenna Knicole

Fashion and Tennis have been integral parts of her life since she was a young girl growing up in a small town in eastern NC. A former high school state champion, tennis led her to NC A&T State University (BA Liberal Studies) and Fashion led her to the Savannah College of Art and Design (BFA Fashion).

A true fashionista and advocate for access to tennis in marginalized communities through her nonprofit 4All4Life TENNIS, she is determined to help bring more color to the court in terms of the wear and the wearer.

MISSION

As a Black-owned, woman-owned brand, our mission is to redefine tennis style by centering the fashion, joy, and presence of women of all colors which includes hues, shapes and sizes—on and off the court. We create bold, versatile tennis | tennis inspired apparel and accessories of the highest quality designed not just for the elite athlete, but for the woman who plays socially, is learning the game, or simply loves the spirit and style of tennis. Our pieces are as functional as they are fashion-forward, built to move with you but designed to stand out.

We believe that performance wear shouldn’t mean sacrificing personality. That the court is more than a playing field—it’s a runway, a gathering place, a community. Our collections are rooted in color, culture, and confidence, designed to amplify self-expression while honoring the legacy and future of all women in the sport.

“More color belongs on the court” isn’t just our tagline—it’s our movement. A celebration of boldness, individuality, and the style we bring every time we show up.

Color is different shades. Color is differently made. Color is differently raised.

-Brenna Knicole

VISION

We envision a future where tennis reflects the diversity, vibrancy, and creativity of the women who love to play for its social, health and wellness benefits. A future where women are not just participating in the game, but shaping its culture—through fashion, community, and unapologetic self-expression.

Our vision is to lead a movement that brings more color, inclusivity, and energy to every court—transforming traditional tennis wear into a statement of identity, artistry, and freedom. We see our brand becoming the go-to for women who crave both performance and personality, who use fashion to express who they are, and who are changing the face of tennis with every serve and smile.

We aim to build a brand that empowers women through every piece we create—whether they’re learning their first backhand or hitting the court for a weekend rally with friends. Through intentional design, cultural relevance, and a commitment to elevating underrepresented voices, we are here to shift the game—and look good doing it.

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